Facebook’s Policy Changes Affect Your Business Page Likeability

At Black Tie Digital Marketing we enjoy helping brands improve their online visibility. Social media optimization is a large part of enhancing your Internet presence because it facilitates genuine communication between your company and its customers. Home to millions of small business pages, Facebook is constantly altering their policies.

One of Facebook’s most recent policy changes affects businesses and their ability to provide incentives for “page likes.” According to Martin Beck’s recent Marketing Land column, businesses have been using a “like gate,” or requiring users to like a page in order for them to gain access to content or other offers. While this proved to be a like-building strategy for small business pages, changes in Facebook policy are currently in the process of shutting the practice down. Facebook policy explains that they believe users should like a page because they want to connect with the business.

While the termination of “like gate” may seem scary to business owners, we believe that you can successfully reach your customers organically online with the help of a strong digital marketing strategy. As your Melbourne, Florida social media optimization team we look forward to upgrading your brand’s overall Internet presence.