Who’s Who on Pinterest

After undergoing a somewhat silent growth spurt, Pinterest has emerged and is making social media headlines. In a recent blog we discussed Pinterest’s emergence as a not-so-little tool in the world of social search. While the application dedicated to sharing ideas and products with other users has experienced a surge in users, the user demographic is still largely comprised of women.

What’s the Difference?

The considerable disparity in user gender, highlighted in Martin Beck’s recent Marketing Land article, will likely bring additional challenges to those attempting marketing their brand on Pinterest. According to data collected by Pew Research, 42% of women online in the U.S. have turned to Pinterest, in contrast, 13% of men online in the U.S. can be found on the crafty social media platform. While the number of male users on Pinterest is scarce compared to female users, usage among males did increase 73% last year.

As you can imagine, the interests of male users are considerably different than those of their female counterparts. Pinterest released the top interests of men, top trending searches by men, and male-focused category growth statistics. These detailed statistics are essential to anyone attempting to reach Pinterest users and can be found in full by clicking here.

At Black Tie Digital Marketing, we’re interested in watching Pinterest evolve, and we’re proud to serve as your Melbourne, FL social media optimization team. Call and talk with us today at 1-800-316-8030 to find out more about how we can make your web presence rock!