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If you’ve realized that you struggle to attract continual sales, you may need to consider creating a positioning statement for your business. We’ve found through extensive HubSpot training, that this is the initial step to marketing success. While you may feel like everyone could be a potential candidate for your offerings that should never be the focus for any strategic approach. Positioning allows you to narrow down your target market and articulate the goals of your business. You may be thinking, “Why do I need to narrow down my offerings? I need more business, not less.” Hear us out. Positioning will narrow your market AND bring you more business. Don’t believe us? Read the list below to learn the benefits. […]

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We live in a time with endless choices. Whether it’s what restaurant to choose for dinner, what brand of shoes to buy, or the best hairdresser in the area, our options are virtually unlimited. But with all that choice comes the pressure to make the best decision. While many people think that more options move our decisions along, it actually forces us to make decisions more slowly. We ask friends and family about their experiences, neighbors for their opinion, and more recently search engines for the most highly rated goods and services in the area. Product and brand reviews are quickly becoming the scale which determines the value or quality of businesses. According to Yext, an award-winning location cloud service, […]

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