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If you’ve realized that you struggle to attract continual sales, you may need to consider creating a positioning statement for your business. We’ve found through extensive HubSpot training, that this is the initial step to marketing success. While you may feel like everyone could be a potential candidate for your offerings that should never be the focus for any strategic approach. Positioning allows you to narrow down your target market and articulate the goals of your business. You may be thinking, “Why do I need to narrow down my offerings? I need more business, not less.” Hear us out. Positioning will narrow your market AND bring you more business. Don’t believe us? Read the list below to learn the benefits. […]

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We live in a time with endless choices. Whether it’s what restaurant to choose for dinner, what brand of shoes to buy, or the best hairdresser in the area, our options are virtually unlimited. But with all that choice comes the pressure to make the best decision. While many people think that more options move our decisions along, it actually forces us to make decisions more slowly. We ask friends and family about their experiences, neighbors for their opinion, and more recently search engines for the most highly rated goods and services in the area. Product and brand reviews are quickly becoming the scale which determines the value or quality of businesses. According to Yext, an award-winning location cloud service, […]

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The hottest phrase, concept, and in-demand deliverable in digital marketing is SEO. Every advertising blog, marketing agency, and even those build-your-own-website-for-a-dollar companies all tout the importance of SEO in a company’s digital marketing strategy. While it is extremely important if you want your customers and clients to be able to find you, it’s also a confusing and frustratingly slow process that leaves many managers wondering what all the hype is about. When you’ve researched all the right keywords, are following all the gurus’ advice and still don’t see any results it can leave you feeling duped, especially when same-day drone delivery is a thing that actually exists. How Long Does SEO Take To Work? We won’t bore you with the […]

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