Steve Buck, President and co-owner of Black Tie Digital Marketing, gave a guest lecture at Palm Beach Atlantic University’s Orlando campus on September 11, 2013. Speaking to management, ministry, and psychology majors, Steve presented an interactive lecture on strategies for search engine optimization, the importance of building a strong social media presence, and the difference between organic search ranking and paid position ranking.
Students and professors alike have noted an increase in employer expectations for new graduates’ command of digital media. Even in entry level positions, employers can mistake a recent graduate’s facility as an internet user for expertise as a digital content producer. Steve outlined the work that goes into a digital marketing strategy and helped students build an understanding of the kind of value Black Tie Digital Marketing creates for its clients.
When it comes to building an internet marketing presence from logo development to search engine optimization, Black Tie Digital Marketing is your Melbourne FL internet marketing firm. Visit us online for a free website evaluation and we’ll get started building your online marketing strategy today!