At Black Tie Digital Marketing we know that blogging is critical to your company’s online success. In Danielle Wiley’s recent Marketing Land column she explains why bloggers are a better alternative to a celebrity spokesperson. While big name celebrities pairing with companies can result in popular marketing campaigns, they are sure to deplete your business’ marketing budget.
The column cites several research studies that support the notion that online publishers add tremendous value to your brand. A 2011 survey conducted by BlogHer and Ketchum revealed that 20% of women are persuaded by a familiar blogger vs. only 13% being persuaded by a celebrity endorsement. 88% of the women surveyed tend to trust familiar blogs, and 48% of those women say their trust stems from being satisfied with previous purchases made based on blog recommendations. Technorati’s report also supports the use of online publishing, citing blogging as the third most influential digital resource when it comes to making purchase decisions.
If you had any doubt about the influence blogging can have on your business’ digital reach, these reports indicate that online publishing is a generally trusted way of reaching customers. Having an authentic connection with consumers proves to be more effective than shelling out big bucks for a celebrity endorsement. At Black Tie Digital Marketing, it’s our goal to help you build your company’s digital presence and effectively communicate your brand with your consumers.