Black Tie Digital Marketing has encourage you to focus on your content marketing strategies in order to increase the successfulness of your business.
“Content marketing is a commitment, not a campaign.” – Jon Buscall
Dr. Jon Buscall runs Jontus Media, a digital marketing and communications agency in Stockholm, Sweden and he is entirely correct in the statement above. While you make think that content marketing is a strategy that you can utilize whenever you have the time, you couldn’t be more wrong. Embarking on content marketing is a full-blown commitment, not something you can do sporadically. So get down on one knee, pull out the Tiffany’s diamond ring, and commit to content marketing like you have always dreamed of.
If you think of content marketing as a campaign then you won’t get the benefits that true content marketing can provide. If you commit to developing valuable, interesting, and informative content then your customers will start engaging with you on a regular basis. If they see that you are taking the time to interact with them they will be more inclined to participate in your conversation.
Another reason you should focus on creating solid content on a regular basis is so your website is considered a reliable source and will be found on search engines. When search engine algorithms see that you are updating your website and adding pages of content regularly, they view you as a real source rather than a spam webpage. This way your website will be considered a trusted source and you will rank higher in organic searches.
If you need help with Melbourne, Florida SEO then give our team at Black Tie Digital Marketing a call today to see how we can help you get started on a great content marketing strategy.