Imagine being able to spend the entire workday- all eight hours of it, speaking with your customers, gathering feedback, and sharing what makes your organization, product, or service unique. Do you think that would be a productive use of a workday? Is there any other activity you could engage in that would be as highly profitable as that type of consumer engagement? The answer is probably not. But how can a business afford the time or manpower to support such a high level of consumer engagement? The answer is content marketing.
Content marketing is becoming increasingly important since the opportunity to engage with consumers is a 24/7 possibility. A recent report finds that the amount of time an individual spends watching, reading, or viewing media in any of its many platforms has just tipped the scales at over 8 hours a day – or 490 minutes. The same study shows that the rate of consumer media consumption is rapidly rising. The Internet is especially stealing the show, with the rate of Internet usage doubling in the past five years. Businesses that produce regular and relevant content across a variety of platforms (blogging, website updates, social media posts) have the opportunity to get in front of potential customers for over eight hours, every single day. That is a lot of face time with your client-base!
This engagement time provides the opportunity to have conversation, share what your business is doing to solve consumer problems, hear feedback from customers, and demonstrate your experience and know-how in your field. The result is a very personal and very persuasive conversation about how your company is just what customers have been looking for. So keep the content fresh to keep the conversation going! If you’re running out of ideas or time, then see how Black Tie Digital Marketing can help with our custom content-creation services.