Are you a business owner looking for the perfect match? No, you didn’t accidentally click on eHarmony or Match.com. At Black Tie Digital Marketing, we’re in the business of matching your business with potential customers searching for your product or service. As Google Partners, we’re constantly learning new ways to foster customer connections online.
Matchmaker, Matchmaker, Make Me a Match
If you’re determined to grow your business, you must connect with customers–but how? During the recent Google Partners Connect event, Fred Vallaeys, Google AdWord evangelist referred to Google as a matchmaker, connecting your business to your customers when they need your product or service the most. This timely connection is known as the “moment of relevance.”
Seizing the Moment of Relevance
Connecting with customers at the right time can seem as challenging as finding Mr. or Mrs. Right. But the good news is that you can put yourself in the shoes of your potential customers. Ask yourself, what will they search for? What would you search for as a consumer if you needed your own product or service? Once you determine the keywords your customers are likely to type into Google search, you can begin tailoring the keywords you use to market your business online. Choosing the right keywords will bring focus to your Pay-Per-Click Ad campaigns, in addition to impacting your organic search engine rankings.
If you’re interested in growing your business, consider working with Black Tie Digital, your local Google Partners. As your go-to agency for Melbourne, FL Internet marketing, we’ll help you harness the matchmaking power of Google matchmaking and connect you with your customers.