Does advertising in the yellow pages still work? The yellow pages are dead or dying, and everyone knows it. When was the last time you even allowed one in your house? Most of us (if we still even receive them), open the garage door, crack open the trash can and in it goes. (The more environmentally responsible of you, probably recycle) But you know what I’m getting at. Just a few short years ago, a small or local business could count on the yellow pages to make their phones ring as reliably as rain in Florida. It just happened. Well, its a drought now and its never going to rain for printed yellow pages ever again. So lets move on. The Internet is the new yellow pages and GREAT NEWS, it’s an even playing field.
What is replacing the Yellow Pages? Web based maps like Google Places are. People use their smart phones to search nearby their locations for products and services. Here is a great example. Recently I cracked the screen on my iPhone. From my damaged phone, I searched on a maps App for “iPhone Repair”. I was quickly able to find several iPhone repair businesses in Orlando that offer a repair service for cracked screens. Then I was able to use the same app to call the store for pricing. Once I decided on the business I wanted, I used the very same app for turn by turn directions to their store. I’ve done the same thing when looking for movie theater’s, restaurants and even pet groomer’s! Let your old yellow pages book try and do that!
What does this mean for YOUR business? If you aren’t spending your time and resources to get found online, then sooner or later you will face the same fate as our ‘ole friend, the yellow pages. Give us a call at 1.800.316.8030 or send me and email for a solution for you. At Black Tie Digital Marketing, we believe that your business rocks and your Internet presence should too!