Twitter has often been seen as the outcast of the social media world when you compare it to Facebook and their 800+ million engaged users, but Black Tie Digital Marketing wants you to embrace the beauty that is Twitter. When people start becoming disinterested in Facebook because it’s layout is constantly changing or there are floating heads every time you open the app on your smartphone, they start to check out Twitter.
Twitter draws a different crowd than Facebook, and some may see that as a negative; but marketers see that as a huge positive. Consumers like Twitter because it’s simple. It’s not easy to be complex in 140-characters. This is why Facebook has become a little overwhelming because there is so much going on when you log onto your News Feed, you don’t quite know what to do and sometimes brands end up getting ignored.
Twitter followers tend to be loyal and follow other Twitter users because they are interested in information or news about whom they are following. Follow people your followers are following to see what interests and engages them so you can produce those same types of tweets to interact with them. If you take the time to look at the retweet count of a certain tweet then you can begin to understand what types of content engages your followers. This will help you adjust the writing of tweets and the topics to find what people really want to read. When you need help managing your Social Media Marketing in Melbourne, Florida then please give our team at Black Tie Digital Marketing a call today to get started.