Is Google+ Valuable For Your Business?

The other day I was having a conversation with a friend about Google+ about if I had ever used Google Hangouts or any of the features of Google+ and while I haven’t, Black Tie Digital Marketing wants to know if you use Google+ for your business purposes?

Google has almost become synonymous with the word “Internet” these days. If you want to look something up online, a common phrase is that you’re going to “Google it.” Google has its hand in almost every aspect of the Internet world from maps to translations to news. But with the rise of Facebook, Twitter, Instagram and every other social media network out there Google didn’t have one all to themselves so they came out with Google+. It’s description from Google reads, “Google+ aims to make sharing on the web more like sharing in real life. Check out Circles, Events and Hangouts, just a few of the things we’ve been working on.”

While these may seem like features of a personal social media network, businesses utilize these features the same way they use Facebook, Twitter, and Instagram. Google+ Business explains that by using Google+ you will make your business more social and get found across Google, get face-to-face with customers, and make social accountable. One of the best ways for Google’s algorithms to recognize your company and website is to play an active role in Google’s websites. Whether you use Google+ or Google Places, you will get found across Google more if you actively use these accounts for your business.

While, personally I haven’t explored the intricacies of Google+ that doesn’t mean it isn’t a great way for you to connect to your customers on a more personal and social level. We recommend you find the platform most of your customers use to connect and engage with them. If you need help with Melbourne, FL Internet Marketing then give our team at Black Tie Digital Marketing a call today to get started.