At Black Tie Digital Marketing we often recommend reaching out to your customers through social media by finding people talking about your business’s industry and competitors. While that may sound like a great idea, Twitter offers help for actually implementing the strategy.
According to Beth Gladstone’s recent Social Media Examiner column, Twitter offers advanced search queries where you can narrow your search down even farther than their generic search panel allows. The Twitter search panel is okay for finding hashtags and companies, but with the advanced search query you can exclude and include key information in order to get more effective search results. Twitter offers manual searches or an automated listening tool for Twitter. Gladstone mentions Twilert, an update system which will alert you when the search terms you are interested in are mentioned in conversation on Twitter.
There are new tools developing every day, which help to extend our digital marketing reach. If you are interested in enhancing your digital footprint contact your Melbourne, Florida social media optimization team.