Mobile to drive half of paid search dollars in 2015

A study reported by Search Engine Land columnist Ginny Marvin shows that by the end of 2015, half of all paid search revenue will come in the form of mobile ads. As your Melbourne FL digital marketing agency, we’re ahead of the curve!

We’ve long believed that a paid search campaign is only as effective as the landing website itself. That’s why our clients enjoy a full suite of services from branding to web design all the way through search engine optimization and management of paid search campaigns. Internal data show that mobile visits are indeed a rising share of client site visits, and paid search campaigns can be designed to target users based on the types of machines they’re searching with. If your business benefits from mobile users looking for geographic information (vacationers, for example), we can design ad campaigns targeted specifically to those users.

And while your mobile search ads bring users to your site, be sure to check whether your web presence is mobile-device friendly. If you’re not prepared to welcome mobile visitors, you may just drive their traffic–and their dollars–away. If you’d like to discuss your site’s mobile performance and the use of mobile paid search to covert searchers to paying customers, call us at Black Tie Digital Marketing today!