Black Tie Digital Marketing wants to impress upon you that storytelling is not only a form of communication that you use in your personal life but one you should use in your professional life. Nothing illustrates why someone should listen to your advice like an example of how it has helped someone else. One of our clients was kind enough to share a story with me about how a customer had stumbled across their website, poked around, and moved on like so many of us do during the day on hundreds of websites. However, when a friend suggested they visit this business because their website was phenomenal, the customer was confused and convinced it wasn’t the same establishment. Although it was the same business, but it was after our team of website designers had come in and redone their entire website.
The complete turnaround in this business’s website convinced the customer to go into the business and found exactly what they had been looking for at an even better price than they had previously found. This story is a great example of how crucial your website actually is and also shows you the impact our web design can have on potential customers. I’m telling you this story, not to tell you how awesome we are…I’m telling it to you so when you are trying to communicate to your customer how your business can affect them, tell them a story! Nothing illustrates a point more so than a real life example. Stories bring your company to life and show the personality behind your business.
So when you are struggling with how to best communicate to your customers what you do and why they should do business with you, tell them a story! If you ever need help with Internet Marketing or Web Design in Melbourne, Florida then give our team a call today to see how we can help you!