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The hottest phrase, concept, and in-demand deliverable in digital marketing is SEO. Every advertising blog, marketing agency, and even those build-your-own-website-for-a-dollar companies all tout the importance of SEO in a company’s digital marketing strategy. While it is extremely important if you want your customers and clients to be able to find you, it’s also a confusing and frustratingly slow process that leaves many managers wondering what all the hype is about. When you’ve researched all the right keywords, are following all the gurus’ advice and still don’t see any results it can leave you feeling duped, especially when same-day drone delivery is a thing that actually exists. How Long Does SEO Take To Work? We won’t bore you with the […]

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It doesn’t take a business degree to know that what your customers think about you matters and this concept has never been more tangible than it is today. In a world where word-of-mouth travels from Melbourne to Miami, Minneapolis, and Mumbai with the swipe of a finger, the power of the review is insurmountable. It directs nearly every buyer decision and can spell big trouble for your business if you’re not paying attention. The Power Of a Review Reviews are not new to business; they’ve been a sounding board for success since the first day of opening. Before the internet, most reviews were performed by professionals and published in various publications. These valued opinions guided hungry people to new restaurants, […]

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Paid search is an excellent tool. It allows more control than most forms of advertisement. If you’re new to the digital marketing world and need a quick lead generation tool, AdWords can get the ball rolling. With that being said, there are a lot of settings and factors to consider when you begin that can affect your campaign’s performance. If you feel like you’re stuck in a rut because clicks and conversions are coming slowly and you can’t figure out what needs to change in order to be successful, don’t fret! We understand that frustration. Here are tips for revitalizing your campaign in order to see some positive movement: Conversion Tracking – I present this idea to you first, because […]

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Every website absolutely needs SEO to be successful. Without it, a website can hang out on the fourth page of Google and never be seen by potential customers who might be looking for your exact offering. The first step in getting involved with your website’s SEO is preparing a strategy tailored to your business. According to, HubSpot, an inbound marketing and sales platform, there are five steps to creating a SEO strategy. Do Keyword Research Keywords are the words typed into search engines, and they are the words your customers use to describe what they are looking for. Once you know who those customers are, you can start to figure out what kind of words they would use when describing […]

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You have an amazing product or service that everyone should definitely know about. You even have a killer website that perfectly explains how amazing that product or service is. Despite how great all of these factors are, you still can’t seem to generate any traffic to your website. Users aren’t taking the time or effort to click on your links, and you can’t figure out why. Sound familiar? This is likely due to the fact that many people never even come across your link in search engine rankings. What we often don’t think about when we search the Internet is how each highly ranking website tailors itself to rank at the top of search query lists. This is where search […]

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Paid search is one of the most gratifying tools a marketer can use. Contrary to it’s counterpart, organic search, it has the ability to show results and see a return on investment within the first month or two of launching a campaign. One option for paid search, Google AdWords, is a free tool with support and training offered from Google so that businesses, large and small, can find success. Read this short list of considerations before you get started! Keywords Selection – Keywords are a critical aspect of your campaign. A limited amount of keywords will leave you with a limited amount of success. When determining keywords, it’s important to consider your products and/or services, but consider them from the […]

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It’s a universal frustration every business owner goes through. You’re investing money into various marketing services, but nothing appears to be converting leads into customers. You send emails, post online ads, practice SEO, and yet still nothing is attracting the right customer. You have an extensive contact list but no one seems to be receptive to your business. You have a great service though! Even your current customers agree! So, what’s the deal? Here are some signs your marketing isn’t targeted:   Your target audience is too large and too diverse. You catch yourself answering, “Anyone can be a customer!” when asked who your target audience is. As wonderful as being inclusive can be, it is not so great for […]

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It’s not easy to forge your way to success doing business on the Internet. While you are bringing your services to a wider, more savvy audience you are also competing with every other business on the web. If you’re looking to move to the front of the line, locate your customers, and turn pageviews into transactions, it’s time you look into paid search. What Is Paid Search? You’ve likely heard of paid search, and if you haven’t heard of it you’ve seen it in action. Paid search is a tool that is imbedded into nearly every website, social media outlet, and search engine. It’s designed to help your website stand out in the sea of trillions of websites you’re competing […]

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