Blog

As our discussion on Search Engine Optimization in Melbourne, Florida winds down, it’s important for you to know what search engines consider to be “quality content.”

Quality content is completely subjective. When I search for anything on my computer, the results I’d rather engage with might be completely different from the results you would want. For example, I would rather read a website and thumb through pages whereas you might enjoy watching a video. However, search engines have come up with their own way to determine if the content on your website is quality.

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One of the biggest challenges I face here at Black Tie Digital Marketing is trying to decide what our customers are thinking. I believe this is a challenge that every company has to face when they are deciding how to best serve their clientele. The reason I bring this up today is because in my last post I discussed the importance of keywords and why you should make sure to use them within your website.

Now I would like to take some time to explain what you should be considering when you are developing keywords to optimize your website for. When you and your team are brainstorming, try and decide what you would be typing into that Google search engine if you were looking for a business just like yours. Meredith’s Tuxedo and Suit Rental is such a great example I’m going to use them again. If you decide you need a tuxedo and you have no clue where to start, you are going to type in two things:

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Continuing our discussion on the daunting Search Engine Optimization, our team at Black Tie Digital Marketing feels that you should know why this technique is so important. Although SEO is definitely important for your business so users can find your page, it’s also important for search engines because it allows them to know what type of content is on your website. This way it will know to bring it up when you type in keywords.

For example, when you type “Melbourne Florida tuxedo rental” into your Google search engine Meredith’s Tuxedo and Suit Rental is the first link to appear. They appear over national brands such as Men’s Warehouse and Jos A. Bank. This is great for the family owned business that finds that a lot of their customers come in because they were surfing the web and their website popped up first online.

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Search Engine Optimization is an awesome marketing tool but it’s a difficult concept to comprehend and our team at Black Tie Digital Marketing is here to help clear up some of the confusion for you.

To first understand SEO, it’s essential to know how search engines operate. This way you have the inside knowledge to use the best key words to optimize for your website. Bear with me here, sometimes even when I try to comprehend SEO it’s like hearing the teacher from Charlie Brown, “womp, womp, womp.” It’s all so technical and detailed which is why I have decided to take a few blog posts to break down the intricacies to this process.

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When I am poking around on the Internet, as I usually am, I like for prices to be posted on websites and at Black Tie Digital Marketing we want to help you design the best website for your customers.

Now there may be customers who do not share my opinion on this topic and don’t really care if prices are posted when they look up a business. But I do. I know that whether a business decides to do this probably depends entirely on their clientele. If there are offering lower priced services or products than their competitors, then of course they are going to post their prices. However, if they cater to a clientele that is looking for quality and price really isn’t an issue then they are probably not going to put the prices on their website.

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I know we are all aware of how important it is to use social media whether it is in our personal lives or our business lives and Black Tie Digital Marketing wants you to know why.

As I have said before, most people these days check for social media pages and websites before they shop at a certain business and this is true. Most of the time before I go anywhere or do anything, I make sure the place is legitimate. The way I do that is by making sure they have an online presence. If they don’t, I lose interest—it’s sad but true.

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Many business owners feel the pressure to master the art of communicating with their friends and followers on their social media site and Black Tie Digital Marketing can help you avoid a few mistakes businesses sometimes make.

Social media isn’t about the hard sell or getting people to buy your products or services RIGHT NOW. Social media sites are about building relationships with your followers so they begin trust your company. You should use these sites to answer questions, provide useful information, and be a trusted resource for visitors. Social media should not replace your other traditional marketing practices because it’s a slower, and more detailed process.

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Personal blogging was all the rage and still is for some people, but Black Tie Digital Marketing can show you why using blogging as part of your marketing strategy can be successful for your business.

Blogs build trust, for one. When people search your website, they want to get to know you and find a personal connection to you. People are skeptical in general, but especially when it comes to people on the Internet. A blog with consistent, truthful, and helpful content will allow you to bridge that gap between distrust to trust. When people come to your site and find useful content, they learn more about you and will remember your business fondly.

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Creating a brand is extremely important for your company, it is a promise to your customers that tells them what to expect from your products and Black Tie Digital Marketing can help you develop a brand that will stand out to your customers.

A lot of people these days trust particular brands because they know their reputations and what to expect from their products. When developing your own brand you need to answer the basic questions of: how, what, when, where, and to whom you plan on communicating and delivering your message to.

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Some people think Social Media is a passing fad that will eventually fade out, but our Melbourne, Florida Social Media professionals will convince you otherwise.

As the younger generations grow, Social Media and connecting with others via the Internet is growing equally as fast. Many businesses’ have hopped on board the Social Media train and use it to it’s fullest potential. Are you?

Social networking now accounts for 22% of all time spent online in the US. You need to sign up for a Facebook, Twitter, and Google+ account right now. Seriously, open a new tab and sign up.

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If you think that your business’ website doesn’t matter, think again and then contact our expert Melbourne, Florida website design team. Most consumers these days look to the Web for information before they even hop in the car to check out your business. Some people I have come across won’t even bother visiting a business if they don’t have a website. In today’s Internet obsessed world, if you don’t have a website then your business is passed by.

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