Blog

Does advertising in the yellow pages still work? The yellow pages are dead or dying, and everyone knows it. When was the last time you even allowed one in your house? Most of us (if we still even receive them), open the garage door, crack open the trash can and in it goes. (The more environmentally responsible of you, probably recycle) But you know what I’m getting at. Just a few short years ago, a small or local business could count on the yellow pages to make their phones ring as reliably as rain in Florida. It just happened. Well, its a drought now and its never going to rain for printed yellow pages ever again. So lets move on. The Internet is the new yellow pages and GREAT NEWS, it’s an even playing field.

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Scott and I meet with small business owners in Florida all the time that have amazing, fantastic ideas. Businesses that sell the same or similar products and services as large national brands at the same or often better pricing, all while supplying the customer service and intimate relationship with their customers that a national brand or chain simply can’t achieve. The bad news is.. that they just don’t have the marketing budget of the large, national companies. The Good news is

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I have the pleasure of getting to meet with local business owners every single day. The most common question I ask an owner as soon as I meet them is, “Does your website make you money?” Sadly, in my years of digital marketing, I have never heard a “Yes” in reply.

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