Search vs. Display, What’s Right for You?

If you’re new to the world of PPC and are looking to start advertising for your business, you may not be aware of all the options that are available to you. As your Melbourne, FL Internet marketing resource, we’d like to discuss one choice you’ll need to consider immediately: search or display? These are the two main networks that you can utilize to advertise with Google.

First let’s talk about the search network. There are a lot of great things about the search network. The biggest advantage is that it is just about the only form of advertising where you only serve your ads to potential customers when they are actively searching for your product or service. The ability to optimize your campaigns and eliminate irrelevant traffic to your site allows you to control your budget in ways that just aren’t possible in more traditional advertising channels.

But what if no one is searching for what you offer? You might have a new business that is bringing a new product to the market. If people don’t know what you offer, how can they search for it? That’s where the display network comes in. Using the display network you can use, text, image and video ads to spread the word about your business across a massive network of websites that have opted into the display network. The strength of the display network is branding and awareness. There’s a good chance you won’t have an immediate positive ROI, but your ads will be placed in front of tons of potential customers. If you target your audience appropriately the display network can be a powerful tool to grow your business.

So it’s up to you–what works best for your business? The search network is best for known or established products, services and brands. The display network is best for new products and businesses. At Black Tie Digital Marketing we remind you that there’s nothing wrong with choosing both. We look forward to upgrading your company’s web presence through a multi-faceted Internet marketing approach.