When I first got started on Twitter and working for Black Tie Digital Marketing, I wondered (like many people did), “What is a hashtag?” I quickly learned from Twitter that people would put anything in a hashtag and it was okay. Hashtags.com explained that a more formal definition of a hashtag, “is a phrase or keyword that is preceded by a pound (#) symbol and used by the micro-blogging community to create a thread of conversations around a specific theme or topic.”
Basically, hashtags categorize topics, bring ideas together, and encourage other to join in your conversation. You can click on any hashtag on Twitter and be brought to a page full of other Tweets regarding that topic! However, there are some suggested rules concerning hashtags. Twitter experts recommend that you should keep your hashtag to one word or just a few letters. I’m guilty of making my hashtags way longer than this, and I’m sure no one else is using that exact same hashtag. So for marketing purposes, you should keep them short and sweet. This will allow other people to connect with you more easily.
In hashtag etiquette, it is improper to use spaces. So if you want people to be able to use your hashtag to find other relatable topics, then skip the spaces. Special characters are also frowned upon. “!, $, %, ^, &, *, +, .” will not be recognized in the Twitter hashtag world.
So when you start Tweeting to your followers, use short hashtags and make sure you follow the written and unwritten rules of hashtagging. If you need any help managing your Social Media Marketing in Melbourne, Florida then give our team at Black Tie Digital Marketing a call today!