Super Bowl Advertisers Boosting Hype through Paid Search

As the NFL post-season continues to heat up, we find ourselves just weeks away from Super Bowl 49. At Black Tie Digital Marketing, we are anxiously awaiting the event, as it has seemingly become as prestigious for marketing as it is for football. Even prior to knowing which two teams will be battling for the Super Bowl title, marketers are battling to drum up the most hype surrounding their brand’s Super Bowl ad spot.

Each year, brands seem to find creative new ways to build hype surrounding their Super Bowl ad in the months and weeks leading up to the big game. Internet search engines like Google, and popular social media platforms like Twitter continue to serve as a springboard for the conversation. Paid Search has recently become a go-to marketing tool for these big name brands to ensure their campaign reaches the masses.

With this year’s 30-second Super Bowl commercial spots going for $4 million, we can’t blame the brands for turning to Paid Search, a tried and true digital marketing tool. According to a recent Marketing Land article, Doritos is an early front-runner in the paid search arena for 2015. Doritos had encouraged people to create their own 30-second ad for their “Crash the Super Bowl” campaign, and is now advertising through Paid Search for fans to vote for their favorite.

As your resource for Melbourne, FL Internet marketing, we look forward to one of our favorite marketing events of the year, no matter which teams are vying for the title! Contact our team today if you’re interested in how we can improve your brand’s online visibility with Paid Search.