Have you ever said a word so many times that it lost its meaning? Try saying the words “social media” over and over again. As popular as that term has proven to be over the past several years, it seems that some people have forgotten what “social” really means.
Social media giants like Facebook, Twitter, and Instagram budded as platforms for personal use, with businesses only discovering their usefulness later on. While the relationship between social media and business is a brilliant one, it’s important that businesses don’t forget the social aspect of it all. Lucas Vandenberg’s recent i4 Business article, “How to Be Social,” addresses this very issue.
If you’re struggling to spark engagement on your business’ Facebook page, perhaps it’s time to get more social. While it might seem natural for you to post about your latest promotion, it’s not always what your customer wants to see. In order to gain more likes and shares, i.e., more interaction and reach, your posts should have a balance between “lifestyle” and “promotion.” Vandenberg suggests starting with the 80/20 rule, 80% lifestyle, and 20% promotion; eventually working your way to 100% lifestyle type posts.
When it comes to finding your personality on social media, just be yourself! Use social media as a window into your brand. You can also start conversations with potential customers by searching for posts containing your industry terms on Facebook and Twitter.
At Black Tie Digital Marketing we’re all about helping businesses find their social stride. If you’re interested in getting social and learning how our social media optimization services will enhance your online presence, contact our Melbourne, FL office today at 321.236.6645!