Twitter Rolls Out New Paid Advertising Options For Small Businesses #LoveIt

Black Tie Digital Marketing loves Twitter but our love just got a little stronger with their addition of two new paid advertising options for small business, currently available via invitation: Promoted Accounts and Promoted Tweets. Growing your company organically by simply tweeting and connecting with your customers is great but the Promoted Accounts are going to be best for growing a loyal follower base and Promoted Tweets are going to best for getting tweets in front of a larger audience to drive more clicks and engagement.

For both offerings, you can control how much you spend each day by setting a daily budget. You bid how much you are willing to pay for a new follower or an engagement, and an auction determines the price you pay. One of the best parts about these two new options is that there is no monthly spending requirement and you can stop your advertising at any time. You also only pay for results, meaning you will only be charged when someone follows your Promoted Account or engages with your Promoted Tweets (an engagement with a Promoted Tweet can be a click, a retweet or a favorite).

While these two offerings are currently available on an invitation-only basis, businesses can request access by filling out this form. However, before you begin paying for these promotional ads make sure you have a decent following on Twitter so your Promoted Tweets will have the chance to be interacted with.

Contact our team at 1.800.316.8030 to learn about how we can help you manage your social media accounts or how we can help you with web design in Melbourne, Florida.