What is the Value of Content Marketing?

At Black Tie Digital Marketing our Internet marketing strategy encompasses a variety of tools to increase your brand’s online visibility. Content marketing has exploded onto the digital marketing scene and shows no signs of slowing down. In her recent Mashable article, Kyli Singh discusses recent data regarding the impact of content marketing on ROI.

The article is based off Captora’s infographic, which highlights the statistical benefits of measuring your company’s content marketing performance. If you want to impress potential customers and in turn increase your ROI, the statistics suggest content marketing is a great place to start. One of the most telling statistics offered by the infographic reads, “61% of consumers are more likely to buy from companies that create custom content.” This statistic conveys that consumers feel more comfortable investing in a company that invests in custom content for themselves. Another convincing statistic reveals content marketers experience higher conversion rates (2.9%) vs. the conversion rates of non-content marketers (.5%). While both of those percentages are seemingly small, content marketers are converting over five times more frequently than non-content marketers.

Content marketing assessment is just one step towards expanding your customer base and increasing your ROI. If you’re interested in learning how we can help your business grow, contact your resource for Internet marketing in Melbourne, Florida.