Why Your Website Should Be Mobile-Friendly

Is your business’ website mobile-friendly? At Black Tie Digital Marketing we build mobile-friendly sites that look great on full-size screens and tablets or smartphones because we know that the mobile Internet search industry is only going to continue to grow. In Greg Sterling’s recent Marketing Land column he explores research which studied the number of people using mobile devices in their purchase decision process.

The recent article “Mobile Path to Purchase Study” by xAd and Telemetrics reveals that mobile users should be a big focus for marketers. The study’s findings suggest that approximately half of the people surveyed consider mobile to be the most important resource when it comes to making purchase decisions. More than a third of the people surveyed said they use only mobile devices to search for and determine purchases. And more than half (54%) of consumers started their search with mobile, not just turning to it when they already know what they’d like to purchase. If your website isn’t navigable on mobile devices, think of all the potential customers you’re already losing.

The importance of having a mobile-friendly website increases each year along with mobile usage itself. If you wish to increase your brand’s presence on both desktops and mobile devices, contact your resource for Melbourne, FL web design.