When most people think of social media platforms, they think of the industry giants like Twitter, Facebook, YouTube, and Instagram, but what about that little platform known as Pinterest? A platform designed to share and visually bookmark posts related to projects and interests, early on Pinterest appeared to serve as a niche platform for crafts and hobbies.
In his recent Marketing Land article, Benjamin Spiegel dishes about the rise of Pinterest within the social search setting. Over the last year and a half, the number of search engine results containing content from Pinterest has nearly doubled. While the platform still sees more growth in home and beauty categories (400% increase) than electronics (50% increase), Pinterest is seemingly no joke.
What Sets Pinterest Apart?
The reason marketers should have Pinterest on their radar is because of its ability to drive traffic to a website. YouTube and Instagram have an especially difficult time converting views to site visits because of where links are permitted within the platforms. In the land of Pinterest, when a user clicks on an image, they expect to be taken directly to the product’s site, making conversion that much easier.
One More Thing
The lifespan of a pin, as Spiegel notes, is much longer than the lifespan of a tweet or Facebook status. As more tweets and statuses are posted to the news feed, your message will disappear, buried in a digital tomb, only to be discovered again when searched for. Once a pin is posted, it will remain at the top of the page and have the ability to generate traffic for months without needing to think about it again.
At Black Tie Digital Marketing we’re looking forward to what the future holds for Pinterest and social search. If you’re interested in learning more about Melbourne, FL social media optimization, contact our team today.