What Is Semantic Search?

Trends in Internet Marketing in Melbourne, FL are constantly changing and now there’s a new term called “Semantic Search,” and you may be wondering what it is and how it might affect your business. Mashable explained that, “semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results.”

The goal behind semantic search is to provide the user with the best search results for their inquiry. This is why at Black Tie Digital Marketing, we do out best to optimize your website for specific keywords related to your industry. If your website isn’t being found through search engines then your missing out on an entire customer base. By creating unique, valuable content with specific keywords the search engines will be able to locate your website when a search is conducted.

“In Google’s semantic world ‘sentiment mining’ (what is being said about you), engagement (how your content is received), citation (where your website and brand are mentioned) and interaction (how your website is linked to) form the four pillars upon which your new marketing needs to be based on,” David Amerland writes on Social Media Today. So in order for your website to do well in semantic search make sure you create content that people will engage and interact with. This will encourage people to mention you, which will increase your search rankings as well.

If you need help with Melbourne, FL SEO then give our team at Black Tie Digital Marketing a call today to get started.