What’s SEO Again?

At Black Tie Digital Marketing our goal is to help your business get noticed online. While there are many components to our multi-faceted Internet marketing strategy, search engine optimization (SEO) is imperative to getting traffic to your website. Chances are that you’ve heard the term SEO several times already, but what exactly can it do to benefit your business? As your resource for search engine optimization in Melbourne, Florida we would like to take a moment to review why investing in SEO is a great way to spend your marketing budget.

When searching for a product or service online, how often do you search beyond the first page of results? Whether you’re using Google, Bing or Yahoo as search engines, you’ll likely find what you’re looking for on the first page. If your business isn’t visible on the first page of search results, you’re missing out on a great deal of potential customers that won’t venture beyond that first page.

The proper implementation of search engine optimization will help your website organically rank at the top of search engine results. Organic ranking occurs when the search engine displays results relevant to the search terms entered. What’s the benefit of ranking organically vs. paid advertising? Statistics show that only 91% of users view paid advertising, while 100% of users view organic listings.

No matter how beautiful and functional your website may be, no one will get there if it’s hidden beneath the first page of search results. At Black Tie Digital, we have the SEO knowledge and experience it takes to help boost your website onto the first results page and get your business noticed by customers looking for your products or services. Contact our team today to start moving your website towards the first page of search results.