At Black Tie Digital Marketing, we love social media and although the features of the networks are always changing, there are a few things that remain the same. One of the aspects that you should always focus on is to connect on human level to your customers. But what does it mean to be “human” in social media?
While this does mean having fun and speaking in everyday language, it also has a lot to do with how your brand interacts with others on social media sites. While you want to speak to your customers on a professional level, you also want to develop a personal relationship with them so they’ll engage with your company. So what should you do? You don’t want to give them a sales pitch every couple of days because they will become bored and possibly unfriend you. Your social media campaigns, programming, and offers should be built so you can connect with users on that human level. Post updates that interest them or make them laugh. This will help them see you as one of their friends on social media rather than just another company trying to make money.
In order to be a humanized brand you need to be genuine and passionate. Just like in everyday life, people respond most to others who are real. So find that mix between professional and personal so you can most effective engage with your customers on social media networks. If you need help with Digital Marketing in Melbourne, Florida then please give our team at Black Tie Digital Marketing a call today.