Brand DNA Architecture

The Black Tie Digital Brand DNA Architecture is a proprietary process we use to discover our client’s business. This process reveals a company’s purpose and its aspirations. The DNA is essential to craft a digital marketing strategy that will enable our clients to dream bigger and attain their goals.

For Haven Gear we learned that law enforcement and corrections officers have been working in extremely dangerous situations with cumbersome protection. Until Haven Gear came a long, nobody was working with these officers to discover what they actually needed. It was up to us to create a website and trade show materials that accurately conveys the value and innovation Haven Gear represents so they can continue their mission of getting officers home safe.

A Website To Keep Law Enforcement Safe

Haven Gear is a growing company who fights with giants in their industry every day. Their patented suits have revolutionized the game, but their old website didn’t show that. The non-responsive site was difficult to navigate on the trade show floor, and that was a major problem. We needed to create a website that was intuitive, user friendly and lightning fast so that Haven Gear can effectively outfit law enforcement agencies in next gen riot gear.

Seamless Experience Across Devices

Trade shows are Haven Gear’s most effective path to sales. Creating relationships with officers and letting them try on the suit shows them how riot gear should be. Replicating that experience on a device was a challenge that our designers and developers knocked out of the park. No matter where an officer opens the Haven Gear website, they’ll be met with fast load times and fluid experience.

Consistency in Branding

Creating trade show materials for a company like Haven Gear is exciting. Building the brand with stunning photography and bold colors lends itself to visually impactful signs that stand out and showcase their revolutionary riot suits.