The Brief
Rebrand an Established Firearm Manufacturer with an Innovative New Website and Marketing Plan
About KelTec Weapons
KelTec is one of the leading firearms manufacturers in the United States. As a company they innovated concealed carry firearms and have continued to bring quality engineering to bullpups, shotguns and rifles. They were in need of an updated, user-friendly website to meet the demands of their rapid growth.
Brand DNA Architecture
The Black Tie Digital Brand DNA Architecture is a proprietary process we use to discover our client’s business. This process reveals a company’s purpose and its aspirations. The DNA is essential to craft a digital marketing strategy that will enable our clients to dream bigger and attain their goals.
KelTec had a very interesting problem for us. As a company renown for innovation, they needed a rebrand. Their website didn’t convey their value or innovation. This made branding a challenge because they needed an update but it still needed to be recognizable.
An Innovative Website to Match an Innovative Company
When you build your company on innovation and the American Dream, you need a website to match. Our challenge was to create a website that could support KelTec’s existing customer base and online store while streamlining their expansive content into a visual user experience.
A Site that Moves with You
We always build sites mobile-first. When you take a site as robust as KelTec’s, it not only needs to be responsive but lighting fast as well. KelTec’s new website is viewable and functional on any sized screen wherever your data may roam.
